SWOT and Pestle Analysis Techniques of Business

Though there lies a difference between SWOT and Pestle analysis, both can be used together for an enhanced assessment. The article – 'All About Using Combining SWOT and Pestle Analysis' describes the differences and whether or not the two techniques can be used together.


Suppose you are doing Virgin Atlantic case study help  that assists bring out a clearer picture of the company's present hold on the market. It can be done using SWOT and Pestle analysis.

SWOT and Pestle have more or less the same purpose. These tools judge a business's capability and credibility based on a few grounds. But their way of evaluation is different. But often, these techniques can be combined to get better results. Read more: Tesco Case Study help

The two evaluations are combined mostly to develop strategies for further growth and expansion.

  • Difference between SWOT and Pestle analysis - 

As said earlier, both SWOT and Pestle serve the same purpose; the only difference is the factors they evaluate a company. SWOT focuses on internal factors such as strengths, Weaknesses and external factors like future opportunities and possible threats. On the other hand, Pestle emphasizes various exterior grounds like political, economic, social, technical, legal and ecological factors. 

Very much like the different sides of a coin, SWOT and Pestle examinations correspond to one another. Consequently, they are accommodating in making a methodical and careful assessment of any new undertaking. Also read about Apple case study help  online.

Suppose you are doing Virgin Atlantic case study, help it become more using SWOT and Pestle. At one point, Virgin Atlantic SWOT Analysis will help list the strength, weaknesses, future opportunities, and possible threats. At the same time, Virgin Atlantic Pestle Analysis will help determine how the external factors influence the company's progress.

  • Conducting SWOT and Pestle analysis - 

SWOT and PESTLE examination together permit organizations to get a joined perspective on the inward and outside assets, dangers, and openings. Since the two systems dissect the scenario dependent on various variables, organizations can get an all-encompassing perspective on the conceivable outcomes and dangers that exist for them. For example, while doing Virgin Atlantic case study analysis, using either of the tools will give the outcome from just one perspective. Whereas if both the techniques are combined and used, it will help achieve an overall assessment. Read more: Toyota case study help

The evaluation presented by each technique can supplement the other, giving a lot more extensive perspective on the current status. Utilizing the two methodologies together can work with an unmistakable comprehension of what the external factors will mean for the business while reinforcing an organization's capacities by featuring its interior qualities and shortcomings.

The SWOT and PESTLE investigation assist organizations with concluding whether another venture is suitable. They likewise assume that it checks out to put resources into explicit business exercises. Through such careful assessment, these structures set up the organizations for making progress.

  • Benefits of using SWOT and Pestle together - 

Combining the two strategies provide many benefits. Firstly, utilizing the two techniques together creates a comprehensive assessment of a process or a business operation. Also, firms can distinguish likely dangers to the association and diminish the odds of adverse consequences.

Secondly, It urges to take on an essential thinking outlook at each phase of the preparation and execution process.

Thirdly, it helps find all possible growth opportunities aligning with all other factors around.

Last but not least, the combination can be applied to both large and small companies to recognize factors that might influence future achievement.

For instance, using the combined analysis in Virgin Atlantic case study writing will help to point out the future scope of the company based on both internal and external grounds.