has shown that both email marketing and social media top as the most organic content distribution channels.
Despite the rapid growth of social media accounts and other Socialmarketing channels, email marketing is still proving to be highly effective.
Social media may be the leading Social marketing channel at 89%, but marketing emails come second at 87% - only 2% away.
That’s why, if your intentions are to grow your brand online, then missing out on the second most effective Socialmarketing strategy would be such a waste.
Even if you have a massive amount of social media followers and thousands of likes on your social page, utilizing email marketing could provide the boost that your brand needs.
So forget the long, boring email advertisements you’ve been seeing on your inbox. It’s time you make use of these 3 highly effective strategies in writing emails that convert.
1. Embed trigger emails
A trigger email marketing campaign is an automated message sent by email marketers to let customers know that their subscription is valued and appreciated.
To put it simply, it is a response to a subscriber's action.
Some examples of trigger email marketing campaigns are welcome messages, where you can thank the email subscriber for taking action.
It can also be a re-engagement email or a follow-up to a certain transaction to offer information or a call to action to a subscriber.
The best email marketing campaigns add a personal touch to connect or "trigger" their email subscribers, utterly because it works.
Embedding trigger email marketing campaigns will depend on your brand and industry.
For instance, if you sell products, you can trigger your paying customers by reminding them to complete their registration or check out while the product is still available.
A great example of this would be Uber’s email marketing campaign. It’s almost completely triggered, and it works wonders.
New registrations trigger a welcome email with a brief summary of benefits for user accounts and a quick guide to getting started with the service.
The first ride triggers a thank you, a discount for getting friends to sign up, and an email link to share the experience with others on social media.
Uber’s techniques work because their email campaigns are focused on simplicity, honesty, and personalization.
2. Tag visitors for follow-up emails
New email subscribers may appreciate the welcome and thank you emails.
However, if you haven't heard enough from them in a while or ever again, these email marketing campaigns will no longer be effective.
One thing you can do is to use specific tags to reach out and achieve customer retention.
This is also known as a follow-up email. Email subscribers will be tagged for a deeply personalized and customized message inviting them back.
This email marketing campaign is also vital and effective for those who work in relationship-based industries such as healthcare.
Think it’s a hassle? Then, take a look at the data:
An article by Jason Zook said that sending follow-up emails resulted in him getting over 75% of all the deals.
- Email marketing expert and Amerisales founder, Lathan Fritz also said that tagging customers in email marketing campaigns gained him 30 to 50 appointments every month for his dental clients.
- Another studyalso states that follow-up emails gain an average click-through rate of 22.4%.
Re-engaging with your customer base is just as important as searching for new prospects.
Email marketing campaigns should be connected to the consumer's past experiences by including phrases such as, "We noticed you bought this last time" to lure them back.
