Choose how you will use the brochures
Brochures can be in many sizes, shapes, folds and formats. Before designing your brochure, decide how you will use them. If you will be mailing design agency London them, a letter sized brochure with perhaps a three-fold design would be good choice. An accordion fold can be right if you have too much information to add. A brochure with a map or a large image can be done best on a z-fold.
Organise your content
Your objective is to communicate your message to the readers and get them to take your desired action. Make an outline of the content you would like to include in the brochure. Instead of singing praises of your company, tell readers and potential clients how your company can resolve their problems.
Format your design
The font must be sufficiently large to be read easily. It should include bold headlines and headings to highlight the main points on your agenda, so that people who like to skim through, get all the key points. Bullet points also provide an effective method of presenting important points and make for easy reading. Avoid cluttering your space as people might skip reading it altogether.
Use images, photos and graphics to break up the type and make the brochure easy to read. These elements can add emotion to your promotional tool, motivating people to make buying decisions based on emotions. The right images can draw the reader in, support what your text says and shows evidence.
Get your brochures to do the selling
The most important part of the brochure is a call-to-action. A good call-to-action motivates people to act on one of your prescribed actions because they perceive it as beneficial for them. It could be a tear-off coupon, a phone number to call for a free quote, signing up for a VIP customer list on your website or a free membership form. Adding an effective call-to-action can make your brochure work like a salesperson for you. It will bring people in without having to hire an agency or make calls. The investment into your brochure is part of your promotional expenses, use it to make money.
Use templates
If you don't have an expertise in graphic design, using templates can reduce much of the design work. Templates can provide professional graphics and pre-formatted layouts, leaving you simply to organise the content you have already prepared.
Get images
A brochure is incomplete without suitable and relevant images. Your logo design should be on your brochure. For other images, the best option design agency London would be your own photography; however, if you want to find stock images, there are numerous options available in all price ranges. Several websites offer free images too, but generally not for commercial use.
Of-course, if in doubt, always consult with a graphic design company or brochure designer that can offer more specific advice.
