What's a perfect app for restaurant business? Let's not consider apps for internal use only. Let's imagine the apps that will help clients interact with your restaurant online. This will be a branded application, and the way its main page is going to look, is most likely to follow the appearance of your website - general style, colors, logo. But there are so many more subtleties to consider. Not only baden baden sushi what the exact functionality will be, but also how it will be placed - first and foremost convenient for end users - your clients.
Before proceeding to the functionality of a perfect restaurant business app, we should mention the mobile platforms to choose from. The most technically complicated and functional apps are built as native ones. And as always, Android and iOS are the area that should be covered. Hybrid and web apps, although cover several platforms, may offer limited functionality in some of the crucial features. Think over the precise functionality, and your software development company will give you a consultation regarding the technical side.
There are specialized 'restaurant finders', such apps like Clean Plates and MyShout. Based on geolocation, they offer users nearby places, as well provide them with contact means, menus and other information. Being in such databases means being open to a number of mobile users who search for a good place to dine out. This is a way to gain new clients. Whereas your branded application is mainly for the convenience of loyal customers.
Many restaurants have their own mobile apps for clients, which provide the conveniences of booking tables, food delivery, looking for a nearby restaurant location etc. The main functions must be the easiest to access. Just make sure your clients don't have to go through numerous app pages to get where they want - that is a vital rule.
So what are those 'main' functions of a perfect restaurant app for clients? Analytics commonly tend to show that menu, online features (booking and ordering), locations and various offers are the most visited options among app users. What's also of major importance is keeping these options up-to-date. Constant maintenance brings the clients' satisfaction.
- Proper design of your menu is a necessity. Besides food categories and various filters, it is great to include recommendations on drinks (for example, kinds of wine) to serve with the certain meals. This saves clients' time, as well as your own, and shows your competence. Update it constantly with new content: food, drinks, pictures, prices etc.
- Offers/bonuses are proven marketing methods of increasing client loyalty. Coupons and other bonuses are great reasons for them to return to dine out in your restaurant and receive a bonus of some kind. You may give them certain delicious bonuses for 'following' or 'liking' you on social networks (Twitter, Facebook, Google+). Who would refuse getting a bonus in their favorite restaurant?
- Online ordering is another useful feature for a restaurant application - convenient online contact means. Clients may place orders that are instantly delivered to your system. Such an option excludes any errors and saves everyone's time. Clients get their orders made and delivered, without having to leave the building or losing time on phone conversations.
- Locations is a great option for a network of restaurants. Clients are able to find the closest restaurant with detailed directions, check the menu and maybe book a peculiar table.
- News/events might be not the foremost function, but it is a good supplement to the overall application. The best way to implement this feature is optional Push-notification. Clients decide whether to get them or not. Covering various events (for example, a live music performance), weekly special offers and menu updates - this all can be delivered to your gourmet clients.
We can also outline the abilities to read and post reviews. Or there may be other additional ideas. But hold on to the principle of making the most important functions the easiest to find and manage, while pushing back the supplements.
- Address: Lichtentaler Straße 19, 76530 Baden Baden, Germany
- Business email: mylyn.cuisine@gmail.com
- Business phone: +49 7221 3950750
- Owner name: Hong Quan Nguyen
- Payment method: cash and credit cards
- Hour: Monday to Sunday 11:30-22:30
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