The global martech market size reached USD 245.64 Billion in 2021 and is expected to register a revenue CAGR of 44.4% during the forecast period, according to latest analysis by Emergen Research. Increasing digital transformation, rapid technological advancements, and steady shift in consumer behavior with changing technological trends such as omnipresent communication are some key factors driving market revenue growth. Major companies have shifted focus from customer acquisition to customer retention and growth, especially following the COVID-19 pandemic and lockdowns, whereby consumers rapidly transitioned to online channels for information, connections, and entertainment. Increasing customer engagement on online channels and high demand for superior quality experience, which requires intelligent handling solutions and secure collection of customer data, are some of the other major factors driving revenue growth of the market.
The report thoroughly scrutinizes the Martech market on the basis of the global market reach and consumer bases of the key geographical segments. Under the regional analysis, the report authors have studied the presence of the global Martech market across the major regions and further highlighted their respective market shares, market sizes, revenue contributions, sales networks, distribution channels, and numerous other significant aspects.
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Key Players operating in the industry are:
Apple, Google, Microsoft, Qualcomm Technologies, Inc., Estimote, Inc., Zebra Technologies, InMarket, Tackle.io, Foursquare, and Unacast
Radical Features of the Martech Market Report:
- The report encompasses Martech market overview along with market share, demand and supply ratio, production and consumption patterns, supply chain analysis, and other ley elements
- An in-depth analysis of the different approaches and procedures undertaken by the key players to conduct business efficiently
- Offers insights into production and manufacturing value, products and services offered in the market, and fruitful information about investment strategies
- Supply chain analysis along with technological advancements offered in the report
- The report covers extensive analysis of the trends, drivers, restraints, limitations, threats, and growth opportunities in the Martech industry
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Segmentation:
Application Outlook (Revenue, USD Billion; 2019-2030)
- Digital Marketing
- Offline Marketing
- Others
Product Outlook (Revenue, USD Billion; 2019-2030)
- Social media tools
- Content marketing tools
- Rich media tools
- Automation tools
- Data analytics tools
- Sales enablement tools
End-Use Outlook (Revenue, USD Billion; 2019-2030)
- Information technology
- Retail e-commerce
- Healthcare
- Media entertainment
- Sports events
- Banking, Financial Services, and Insurance (BFSI)
- Others
Regional Analysis Covers:
- North America (U.S., Canada)
- Europe (U.K., Italy, Germany, France, Rest of EU)
- Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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